MLS: league unveils new logo and "MLS Next" campaign for its 20^th season in 2015

MLS (Major League Soccer, USA and Canada) has unveiled new logo for the league, the "MLS Crest," and also launched the "MLS Next" marketing campaign, the league announced on 18/09/2014.

Both the new logo and the "MLS Next" initiative are intended to modernise the league's publicity and communications in conjunction with the league's 20^th season in March 2015 (MLS was founded in 1993 and began play in 1996).

"Today is about a new vision for our future," said Don Garber, the MLS commisioner. "That future we call 'MLS Next,' a reminder that our best days are ahead. It's a reminder that tomorrow is going to be great, but the day after tomorrow and the day after that will be better for us."

MLS press release for the "MLS Next" initiative:

"2015 will mark Major League Soccer’s 20^th season. Less a milestone than a starting point, the 2015 season will kick off the next phase of MLS’s evolution, with many exciting, new developments:

• New Clubs: New York City FC and Orlando City SC will begin play in MLS in 2015. An expansion club in Atlanta will join in 2017. And David Beckham is…