Tennis: Lavazza (coffee) extends as an official supplier of Roland-Garros until 2025

Lavazza, an Italian coffee brand based in Turin (ITA), has extended as an official supplier and the "official coffee" of Roland-Garros until 2025, on 24/05/2022. Lavazza has been the official supplier of the French Grand Slam tournament since the 2015 edition. The 2022 edition of Roland-Garros is being held from 22/05 to 05/06/2022.

"We have had a global presence in tennis since 2011 and an agreement with Wimbledon. Our main objective via sport and these events is the possibility of having our products sampled in large international showcases. We need to be able to do this over time and with regular contact points. Our agreements with three of the four Grand Slam tournaments (US Open, Wimbledon and Roland-Garros) are in key countries for the brand in terms of business: France, the United Kingdom and the United States," said Giuesppe Lavazza, vice-president of the group.

"We regularly monitor our brand reputation and sales. The good results demonstrate the relevance of our strategy and marketing investments, including sports. We also have an impact on our customers through…