Liga BBVA: the Chinese group Huawei becomes shirt sleeve sponsor of Atlético Madrid until 2015-16

Huawei, the Chinese electronics and telecommunications group, has become a shirt sleeve sponsor of Atlético Madrid (Liga BBVA) until the end of the 2015-16 season, the club announced on 18/09/2014.

Huawei's logo will also appear on training outfits of the 2013-14 Spanish champions. The Chinese company will also receive exposure on advertising boards and hold image rights to Atlético and its players. Huawei had already sponsored clubs shirt for a single event: the European Super Cup against Chelsea (4-1 to Atlético) on 31/08/2012.

Huawei continues its strong acquisition rights policy in Europe. The Chinese company is now present in Spain through Atlético Madrid, and with an overall agreement with the LFP (Spanish Professional Football League).

Huawei used the announcement of the agreement with Atlético Madrid to present its latest product models. The company, which achieved 66% of its 2013 sales outside China, is hoping to strengthen its sales of electronic products (mainly smartphones and tablets). 75% of its turnover in 2013 (€29.87bn in total) relate to telecom operations.