Brand Finance: Real Madrid, Manchester City and Barça, the most valuable club brands in 2022
With a brand valuation of €1.525bn (+19.5% compared to 2021), Real Madrid CF (LaLiga Santander) are first place in the annual "Football 50 2022" ranking established by the American company Brand Finance, a consultancy firm specialised in brand strategy and valuation, published on 24/05/2022. The Madrid club dominates the ranking of the 50...
