Premier League: Cinch (car sales platform), main shirt sponsor of Crystal Palace FC from 2022-23

Cinch, a UK-based online car sales platform belonging to the Constellation Automotive Group, is to become the main shirt sponsor of Crystal Palace FC (Premier League) from the 2022-23 season, as part of a "multi-year" deal, announced the club on 26/05/2022.

The agreement covers Crystal Palace FC's men's, women's and youth teams' match shirts and training wear. Cinch succeeds W88 (sports betting), the London club's main shirt sponsor for the 2020-2022 cycle through a partnership valued at £6.5m (€7.6m) per year. Crystal Palace will also welcome a new sleeve sponsor for 2022-23, namely Mukuru, a company operating in financial services in Africa.

Cinch - competing with Cazoo (7 football partnerships for 2022-23) in the online car sales market - is continuing to strengthen its sponsorship portfolio in sport, particularly in football:
• The English brand entered its first football partnership in 2020-21 by becoming the first ever sleeve sponsor of Tottenham Hotspur FC (Premier League).
the English brand has had its first football partnership in 2020-21 by becoming the first round sponsor…