Spain: Yogures Pascual, yogurt brand, becomes sponsor of Spanish LFP through 2016-17

Yogures Pascual, the Spanish yogurt brand, became a sponsor of the Spanish LFP (Professional Football League) through 2016-17, the league announced on 15/09/2014.

The Spanish brand is now the "official yogurt of La Liga" in 26 countries in Africa, Asia and in the Americas. The LFP's logo will also be displayed on the product's packaging.

The brand will develop this partnership on social networks and will also launch a TV campaign to promote the relationship between sport and nutrition. The slogan of the advertising campaign will be "the energy to succeed."

BBVA: Title sponsor, contract estimated at €23.5m per season

• BBVA (Banco Bilbao Vizcaya Argentaria): this bank holds the naming rights of the Liga (Spanish first Spanish division) through 2017-18.
  • The contract is estimated at €23.5m per season.
  • The bank has been a partner of the Spanish LFP since 2006.
• Supponor: this company, which specialises in advertising board technologies, is a partner of the Spanish LFP for 2014-15.
  • Supponor offers 20 minutes of non-domestic advertising during Spanish league matches.
  • The…