ExclusiveRoland-Garros: "Sport has always been part of our brand strategy" (Cédric Renard, Emirates)

"We are the most recognised airline in the world. Sport has always been part of our strategy to convey our brand objectives. We work to ensure that every time, the experience on the ground is equal to the one we offer on board," said Cédric Renard, CEO of Emirates France, to News Tank Football on 31/05/2022.

"Roland-Garros is one of the most followed tournaments in the world, an important dimension for Emirates, which is the largest international airline. It is an opportunity for us to bring together tennis fans from all over the world and to benefit from great visibility," said the airline's CEO.

On the same day, Emirates extended as the official airline and premium partner of the tournament for an additional five years until 2027. "This renewal comes as Emirates celebrates its 10^th consecutive year of partnership with Roland-Garros and 30 years of services between Paris and Dubai." Emirates, a partner of Roland-Garros since 2013, became a premium partner of the Grand Slam tournament in 2018.

The airline is also the sponsor of the 2022 Legends Trophy, which runs alongside the…