ExclusiveRoland-Garros: "Sport has always been part of our brand strategy" (Cédric Renard, Emirates)
"We are the most recognised airline in the world. Sport has always been part of our strategy to convey our brand objectives. We work to ensure that every time, the experience on the ground is equal to the one we offer on board," said Cédric Renard, CEO of Emirates France, to News Tank Football on 31/05/2022.
"Roland-Garros is one of the most...