ExclusiveHisense France: "Football is the only sport that sells TVs" (Damien Neymarc)

"World Cups have an extremely positive effect on the sales of household goods, and in particular on TV sets. Football is the only sport that sells televisions. The Olympic Games or the Rugby World Cup don't sell any," said Damien Neymarc, marketing manager for Hisense France (electronics), to News Tank Football, on 03/06/2022.

"The group is keen to activate its partnership with FIFA for Qatar 2022. This is a very strong time for us to communicate. It will be all the more so as it is exceptionally situated between Black Friday and Christmas, which is the busiest season of the year in terms of sales. Sports events usually take place in June-July, the quietest time of the year. But with the 2022 World Cup, we will activate during the busiest time of year, when there is the most traffic in shops, the most demand for products, etc. It's a very strategic time for us," explained the Chinese group's representative.

"The subsidiary is entering its second phase of development. The first stage was market penetration, between 2015 and 2020. Over the 2021-2025 period, the group is entering an…