Paris Saint-Germain: SoKlin (detergent), regional partner in West Africa (2022-2025)

SoKlin, a detergent brand owned by the Indonesian group Wings (consumer products), has becomes a regional partner (fifth level) of Paris Saint-Germain (Ligue 1 Uber Eats) in West Africa for three seasons (2022-2025), announced the French club on 03/06/2022.

The agreement covers five countries: Nigeria, Ghana, Senegal, Ivory Coast and Mali. "The partnership will include joint campaigns and activities that will provide consumers and supporters of the club the opportunity to indulge their passion for the club in their everyday lives, together with their trusted detergent brand. It is expected to further forge bonding and boost engagement with consumers for both the SoKlin and Paris Saint-Germain brands," explained the club.

"Paris Saint-Germain enjoys immense popularity in the region for its leading performance; boasting more than 21 million African fans on social media which represents 13% of its overall community - including 2 million in Nigeria, 853,000 in the Ivory Coast and 800,000 in Senegal. As the European club that has played most often in Africa in recent years, the Parisian…