Sporsora/Crypto-assets: "Investments estimated to reach €5bn in 2025" (S. Guerry, Havas Play)
"There are multiple players: those who focus on the crypto side, those on the NFT side and those on the fan token side. These players are raising a lot of money and signing many partnerships in sports. The market started with fan token companies and then the investments gradually grew, and are estimated to reach €5bn in 2025," said Stéphane...
