Sporsora/Crypto-assets: "Investments estimated to reach €5bn in 2025" (S. Guerry, Havas Play)

"There are multiple players: those who focus on the crypto side, those on the NFT side and those on the fan token side. These players are raising a lot of money and signing many partnerships in sports. The market started with fan token companies and then the investments gradually grew, and are estimated to reach €5bn in 2025," said Stéphane Guerry, president and CEO of Havas Play, on 01/06/2022.

Stéphane Guerry participated in a debate entitled "NFT/Crypto/Blockchain: a universe that is disrupting the world of sport", organised by Sporsora as part of Roland-Garros 2022, on 01/06/2022. Guerry spoke alongside Victoriano Melero, general secretary at Paris Saint-Germain, Florian Jacob, head of marketing and activation at the French Tennis Federation, Charles Kremer, CEO of The Blockchain Xdev (a consultancy firm specialised in blockchain technology), and Jean-Baptiste Alliot, executive director of Le Tremplin (Paris&Co's incubator dedicated to sports technology).

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