Everton FC: Stake.com (betting), main shirt sponsor from 2022-23 (for an estimated £10m/season)

Curacao-based sports betting operator Stake.com has become the main shirt sponsor of Everton FC (Premier League) from the 2022-23 season as part of a "multi-year agreement," announced the club on 09/06/2022. Estimated at £10m (€11.7m) per season, this is the most lucrative contract ever signed by the English club for this sponsorship space.

Stake.com succeeds Cazoo, Everton's shirt sponsor under a deal (signed on 08/06/2020) that initially covered the 2020-2023 cycle. "By taking up the option to end Everton's previous main partnership with Cazoo early, the club's commercial team were able to beat off competition from within football and other sports to secure the lucrative deal with Stake.com," said Everton.

Stake.com has the status of a major partner, the first level in Everton's sponsorship hierarchy. "The Stake.com brand will feature on front of the men's and women's playing shirts, as well as appearing on screens and media backdrops at Goodison Park (39,572 capacity) and Finch Farm (training centre, Liverpool, ENG) and across the club's digital platforms," added the Merseyside…