UK: audience for women's sport (01/01-15/05/2022) up 140% compared to same period in 2021

News Tank Football - Paris - News #255023 - Published on
©  Barclays FA Women's Super League
Barclays FA Women's Super League - ©  Barclays FA Women's Super League

The audience for women's sport in the UK between 01/01 and 15/05/2022 is up 140% compared to the same period in 2021, according to a study by the Women's Sport Trust published on 07/06/2022.

"Almost a third of the UK population has watched women's sport in 2022, with 21.1 million viewers from 01/01-15/05/2022. Overall, women's sport has seen fantastic growth in broadcast visibility and consumption, thanks to interest in the FA Women's Super League, Women’s Six Nations and the ICC Women's World Cup," explained the Trust.

"There was a near four-fold increase in viewing hours of the Barclays FA Women's Super League - up from 8,830,000 in the 2020-21 season to 34,048,000 in 2021-22," added the Women's Sport Trust.

  • The British public broadcasting group BBC BBC: British Broadcasting Company Sector: public national and regional broadcaster; international news channels, production (TV and film) Founded: 1922 (radio); 1936 (television) Chair: Samir… and British pay-TV operator Sky Sector: pay-TV operator by satellite, cable, Internet Founded: 1989 (Sky Sports: 1991) Shareholding
©  Barclays FA Women's Super League
Barclays FA Women's Super League - ©  Barclays FA Women's Super League

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode