2022 World Cup: prices of advertising spots in France on TF1 up 20% compared to 2018

The French free-to-air television group TF1 has presented the rates for advertising spots marketed by the channel during the 2022 World Cup (from 21/11 to 18/12/2022), on 14/06/2022. Prices have increased by an average of 20% compared to the 2018 World Cup.

• The price for the most expensive advertising spot for the 2022 World Cup is estimated at €330,000 for 30 seconds. This is an advert that will be broadcast at half-time of the final, if the French team qualifies. If the French team does not qualify, the price is estimated at €180,000.

• The price of the cheapest advertising spot is €10,000. This is the advertising spot before the Qatar - Ecuador match, which will take place on 21/11/2022 at 17:00 CET.

During the 2018 World Cup, the most expensive advertising spot sold by TF1 was €280,000.

The most expensive sports advert on TF1 for the Women's Euro 2022 (from 06/07 to 31/07/2022), is €115,000 for 30 seconds, during half-time of the final if the French team qualifies (€42,000 if it does not).

• The broadcasting groups TF1 Founded: 06/04/1987 Business sectors: free television…