esports: Santander, main sponsor of the European & Latin American LoL championships for 2022-2025

The Spanish bank Banco Santander has become the main sponsor of the European (LEC) and Latin American (Liga Latinoamérica, LLA) League of Legends (Riot Games) Championships, for three years (2022-2025), announced the group on 14/06/2022. This agreement, the first signed by Banco Santander in esports at a global level, was negotiated by Sportfive.

"As a partner for these leagues, Santander will display a variety of assets to promote the brand and raise awareness in the League of Legends communities during the esports events, including: logo placements, dedicated content segments, commercial slots during broadcast breaks, banners, drops and VIP tickets for the finals, among others," explained the banking group. This will include a daily segment dedicated to LEC highlights.

On a national level, the subsidiary Santander Brazil became a partner of the Brazilian League of Legends championship (CBLOL) for five years (2022-2027) on 22/02/2022. Openbank (online banking), another Santander Group subsidiary, has been a partner of the Spanish national league (LoL Superliga) since 07/07/2021.

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