Spain/LaLiga Santander: Mediapro extends its free-to-air broadcasting rights until 2024-25

The Spanish audiovisual group Mediapro has extended its exclusive free-to-air broadcasting rights for one game per LaLiga Santander matchday as well as highlights of the Spanish top division and LaLiga SmartBank matches in Spain for three seasons until 2024-25, announced the group on 17/06/2022. The matches and highlights will be broadcast on the free DTT channel Gol.

The rights were acquired "for less than €14m" per season, according to Spanish website 2playbook. LaLiga was hoping for €24m per season over the 2022-2027 cycle.

The free-to-air match on Gol will be co-broadcast on pay-TV by the OTT platform DAZN or the pay-TV bouquet Movistar+ (Telefonica Group). During the 2019-2022 cycle, Mediapro had full exclusivity for the broadcast of the match.

• The marketing of LaLiga Santander Spanish first division (20 clubs); naming rights contract to the bank Santander since 2016. broadcasting rights in public places (hotels, restaurants, hospitals, etc.) in Spain, starting with the 2022-23 season, is still ongoing as of 17/06/2022.
  
  • These rights were held by Mediapro Sector…