Media: "We offer different content adapted to social networks" (G. Pons, Eurosport France)

"The audience for linear television is ageing. Our audience has an average age of 50, which is not a very young audience. So we are looking for influencers. We have younger profiles online, because we also broadcast programmes on our platform. The site is very popular with the 15-25 age group. We offer them different content, adapted to social...