Media: "We offer different content adapted to social networks" (G. Pons, Eurosport France)

"The audience for linear television is ageing. Our audience has an average age of 50, which is not a very young audience. So we are looking for influencers. We have younger profiles online, because we also broadcast programmes on our platform. The site is very popular with the 15-25 age group. We offer them different content, adapted to social networks with an 'entertainment' approach," said Géraldine Pons, director of Eurosport France, on 22/06/2022.

Géraldine Pons took part in the debate "Which format, for which media and for which target audience?" organised by Sporsora with Laurent Prud'homme, CEO of the L'Équipe group and Brice Zettel, content partnerships manager at TikTok France, and moderated by Pierre-Marie Blois, Sporsora administrator, during the Sport & Media Observatory: "The content revolution" held at the headquarters of the Paris 2024 Olympic Organising Committee (Saint-Denis), on 22/06/2022

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