Bundesliga: Trive (trading) succeeds Floki (crypto) as Bayer Leverkusen's sleeve sponsor (2022-2024)

News Tank Football - Paris - News #256341 - Published on 24/06/22 at 15:50
©  Bayer 04 Leverkusen
Engin Çubukçu, president of Trive, and Rudi Völler, sporting managing director at Bayer Leverkusen - ©  Bayer 04 Leverkusen

Trive, an Amsterdam-based multi-asset investment platform, has become a premium partner and sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for two seasons (2022-2024), announced the club on 24/06/2022.

The agreement covers matches in the German championship and European competitions played by Bayer 04 Leverkusen, who have qualified for the Champions League in 2022-23. "Other provisions in the contract included a comprehensive presence of the new premium partner (second level) on the perimeter TV hoardings at the BayArena as well as promotional and digital activities," said the German club.

Trive succeeds Floki Inu, a cryptocurrency launched in June 2021, which was a sleeve sponsor of Bayer 04 Leverkusen in the Bundesliga and Europa League in 2021-22 for €800,000. This digital asset had succeeded Iqoniq (crypto), a company that went bankrupt in January 2022. The Dutch company also succeeds IC Markets as trading partner of Bayer 04 Leverkusen.

  • Bayer 04 Leverkusen are also changing equipment supplier from Jako Activity: Sports equipment supplier Founded: 09/11/1989 Chairman of…
©  Bayer 04 Leverkusen
Engin Çubukçu, president of Trive, and Rudi Völler, sporting managing director at Bayer Leverkusen - ©  Bayer 04 Leverkusen

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