NBA: strategic partnership with Kylian Mbappé's production company Zebra Valley

Zebra Valley, a production company belonging to Kylian Mbappé (Paris Saint-Germain) created in 2022 with the agency WME Sports, has become a partner of the National Basketball Association to create original content "that will engage fans around the world," announced the North American league on 24/06/2022.

The "multi-year" partnership began at the NBA Draft 2022, which Kylian Mbappé attended at the Barclays Center in Brooklyn, New York, USA on 23/06/2022. "Mbappé attended the Draft with 15 boys and girls from his foundation who made the trip from France and took on-stage photos with NBA commissioner Adam Silver and select draftees prior to the Draft," explained the NBA.

"The strategic partnership between Zebra Valley and the NBA represents a significant step in bringing football and basketball fans together around premium content by telling stories that matter. We look forward to working with the NBA team to encourage dialogue among global communities and make cultural conversations more relevant," said the French international to his 96 million followers on social media (Twitter…