Premier League: Dafabet (sports betting), main shirt sponsor of AFC Bournemouth (2022-2024)

Dafabet, a Philippines-based online sports betting and gambling operator, has become a partner and main shirt sponsor of AFC Bournemouth (promoted to the Premier League for the 2022-23 season) for two seasons (2022-2024), announced the club on 25/06/2022.

Dafabet, which has the status of principal partner (first level), "will feature on the front of the men’s playing shirts in an important part of the club’s commercial goals of maximising revenue in the Premier League. As part of their commitment to corporate social responsibility, Dafabet will make a financial donation to the club's Community Sports Trust to support projects that help get adults into work," explained AFC Bournemouth, which generated £2.01m (€2.3m) in sponsorship revenue in 2020-21 (-77% vs 2019-20).

Dafabet succeeds UK property finance company MSP Capital, the English club's main shirt sponsor (then playing in the Sky Bet Championship) over the 2020-2022 cycle. MSP Capital has extended its partnership with Bournemouth and will feature on the front of the training shirts in 2022-23. The club has been equipped by…