Australia: Optus acquires LaLiga Santander broadcast rights as part of a "multi-year" agreement

Telecommunications operator Optus has acquired the full and exclusive broadcasting rights to LaLiga Santander for Australia, as part of "a multiyear deal," announced the operator on 27/06/2022.

"The multi-year deal to stream LaLiga Santander gives Optus Sport an additional 380 matches per season from LaLiga live and on-demand, in full 1080p HD and will also include live select matches from LaLiga SmartBank, Spanish football's second tier, including promotion playoffs and a range of other highlights, news and review programmes," explained Optus.

The exact duration and value of the agreement was not communicated. The rights to LaLiga Santander were held over the previous cycle by the pay-TV group beIN Media Group.

• Optus holds the exclusive full broadcasting rights in Australia to the Premier League Top English professional football division. 20 clubs. for the 2022-2028 cycle.
  
  • The rights were acquired for AU$80m (€50m), according to Australian media reports, on 19/11/2021.
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