Premier League: Dashing (hygiene products) becomes regional partner of Manchester City until 2016

Dashing, the Malaysian brand of personal care products, has become a regional partner of Manchester City FC (Barclays Premier League) for two seasons (2014-15 and 2015-16), announced the club on 24/09/2014.

Dashing receives marketing rights of the club and can use images of Manchester City for its campaigns in Malaysia. The brand wants to start with television spots and a digital advertising campaign. Dashing will set up online contests that will allow its customers to win trips to Manchester to attend matches at the Etihad Stadium (capacity 47,800).

The Malaysian brand becomes the sixth regional partner of Citizens.

• The club has a version of its website in Malay.
• Manchester City opened a Twitter account in Malay, 14/02/2014.

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Partners of Manchester City FC

Major partners:

• Etihad Airways (airline, shirt sponsor and stadium naming rights, €22.2min 2013-14)
• Nike (kit supplier, €14.2m in…