AC Milan: Puma extends partnership & becomes naming partner of the women's training centre

Puma is extending its role as equipment supplier and "official licensed partner" of AC Milan (Serie A TIM) from 2022-23 as part of a "long-term" contract, announced the Milanese club on 29/06/2022. The partnership covers all AC Milan teams.

Puma has been in partnership with the Milanese club since the 2018-19 season (€15m/season), having succeeded adidas (1998-2018). "The partnership represents a continuation of the process AC Milan has undertaken to transform themselves to be more than just a football brand. Puma's expertise and established presence in the fashion world further amplifies the focus on building a strong brand together," said the 2022-23 champions of Italy.

As part of the partnership, the German brand becomes the naming partner of the Vismara Sports Center, AC Milan's new development centre for women's football and youth teams. "Puma House of Football will become a home for performance development that will see investment in the next generation of youth players at Milan and help support the continued growth of women's football. The center will also be home to brand…