Paris Saint-Germain: ALL (Accor) extends until 2026 at a lower level of partnership

Accor, via its lifestyle programme ALL (Accor Live Limitless), is extending "albeit in a different capacity" its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for four more seasons (2022-2026), announced the club on 30/06/2022.

The French group will now display the logo of its loyalty programme on the sleeve of Paris Saint-Germain's training shirt. Accor was the main shirt sponsor of the Parisian club for three seasons (2019-2022) to accompany the launch of its ALL booking platform. The partnership was valued at between €46-56m per season and was primarily activated to deliver money can't buy experiences.

"Over the last three years, members benefited from exclusive opportunities to meet the most high-profile players, from watching a match at home with them to discussing the sporting world while enjoying a different leisure activity like yoga, karting or music together, and even receiving their favorite player's lucky shirt, at a time when the team was being strengthened with global stars such as Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos and Marquinhos. These…