AS Saint-Étienne: Smart Good Things (beverages), main shirt sponsor for 3 seasons (2022-2025)

Smart Good Things, a French powdered drinks company producing environmentally friendly beverages, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) and has become the club's main shirt sponsor for three seasons (2022-2025), on 29/06/2022. The agreement was negotiated by Sportfive, marketing agency for AS Saint-Étienne.

Smart Good Things has the status of major partner (first level) and benefits from "visibility on the men's and women's team shirts and on signage at the Stade Geoffroy-Guichard (Saint-Etienne, FRA) on match evenings. The brand will also be able to use AS Saint-Étienne's image for its future communications and will be present on all the club's communication materials. Various activations will be implemented throughout the season to promote this positive economy through its products and services," said the club.

The French company had previously become, while the club was playing in Ligue 1 Uber Eats, an official partner (second level) and sleeve sponsor for the 2021-22 season, on 07/07/2021. Smart Good Things succeeds ZeBet, a sports betting platform…