Serie A TIM: Cygames (video games) extends as back shirt sponsor of Juventus FC until 2024

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended its partnership as a back shirt sponsor of Juventus FC (Serie A TIM) for two additional seasons (2022-2024), announced the club on 29/06/2022.

Cygames has been a partner of Juventus since 2017-18. Cygames had previously extended its partnership with the Italian club over the 2020-2022 cycle on 07/07/2020. The annual value of the agreement was estimated to be between €5-10m according to Italian media.

Cygames continues to benefit from the status of official partner, the third level in the Turin club's sponsorship hierarchy. The Cygames logo appeared on the Juventus shirt for the first time during a friendly versus FC Barcelona (2-1 victory for the LaLiga Santander club) as part of the International Champions Cup (summer competition) in East Rutherford (New Jersey, USA) on 22/07/2017.

• "Once again, Cygames confirms the solidity of our partnership and the joint commitment to go beyond the limits of imagination and geographical borders. This milestone is the result of a shared approach to…