Marketing: Kylian Mbappé (PSG), ambassador and investor of Sorare (NFT/fantasy league)

Kylian Mbappé, French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has become a major investor, "exclusive and long-term" ambassador and "social impact partner" of Sorare, announced the French startup specialised in NFTs bearing the image of football players on 29/06/2022.

"Kylian will accelerate our mission to unite sports fans across the globe around a player-owned gaming experience. Together, we'll help underprivileged groups start their businesses and learn about web3. We'll provide training, conferences and a special diploma for IBKM (educational association founded by Kylian Mbappé)," said Sorare.

Kylian Mbappé (96 million followers on social media) also launched Zebra Valley, his own production company, in partnership with the agency WME Sports, a subsidiary of the American sports and entertainment company Endeavor, on 15/06/2022. The company then partnered with the National Basketball Association to create original content "that will engage fans around the world," on 24/06/2022.

• After signing more than 170 licensing deals with football clubs between…