Ligue 2 BKT: ZEBet (sports betting), back shirt sponsor of AS Saint-Étienne (2022-2024)

ZEbet, a sports betting platform belonging to the Maltese group ZEturf, is continuing its commitment to AS Saint-Étienne (relegated to the Ligue 2 BKT) and has become an official partner (second level) and back shirt sponsor for two seasons (2022-2024), announced the club on 04/07/2022. The agreement was negotiated by the marketing agency Sportfive.

As part of the new agreement, "on match nights at the Stade Geoffroy Guichard (Saint-Étienne, FRA), the brand will be visible on the LED system, on the 3D mats next to the goals and also on the back of the warm-up bibs. The brand will also benefit from visibility on all of the club's print and digital communication media, and will be the driving force behind a number of events aimed at supporters. Several operations will also take place over the next two seasons, notably in the form of competitions and 'money can't buy' operations," explained the French club.

ZEBet has been a partner of AS Saint-Étienne since 2019-20, a season during which the platform was displayed on the front of the training shirts, and had become a major partner…