Ligue 1 Uber Eats: Randstad (HR), back shirt sponsor of RC Lens 2022-2025

Randstad France, the French subsidiary of the Dutch human resources group, has become the back shirt sponsor (upper section) for the men's and women's teams of RC Lens (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 05/07/2022. The agreement was negotiated by the marketing agency Sportfive.

Randstad has the status of official partner, the second level in the club's sponsorship hierarchy. "The brand will also be present on the club's various media supports: LED displays, billboards, signage, etc.," said RC Lens, who generated €3.23m in sponsorship revenue in 2020-21.

As an official partner, Randstad "will support RC Lens players who wish to retrain for a new career after leaving the training centre or at the end of their professional career."

RC Lens: video announcement of the partnership with Randstad via Twitter

• Assifep (vocational training) occupied the upper sponsorship space on the back of RC Lens' shirts in 2021-22.

Randstad: a strengthened sponsorship strategy in France since 2021