Premier League: DXC Technology succeeds Kohler as sleeve sponsor of Manchester United from 2022-23

DXC Technology, an American digital transformation company, has become a principal partner (first level) and sleeve sponsor of Manchester United FC (Premier League) from 2022-23 as part of a "multi-year agreement," announced the club on 06/07/2022. The technology company will also be the presenting partner of the Manchester United Foundation. 

The agreement covers the club's men's, women's and youth teams. The Mancunian club will also "work with DXC to become more data driven and optimize its digital offering to fans, helping to improve the way they engage and interact with the club," said Manchester United. DXC Technology will work on developing the club's digital presence, leveraging data "to enhance fan experience and certain business operations" and implementing a digital strategy.

DXC Technology succeeds Kohler, an American plumbing equipment manufacturer and distributor, which had been the English club's sleeve sponsor since 2018-19. The agreement was estimated at £10m (€11.3m as of 12/07/2018, when the deal was announced) per season, the most expensive annual fee for a…