Football: Hyundai will not renew partnerships with Chelsea FC, Hertha BSC and AS Roma for 2022-23

News Tank Football - Paris - News #257804 - Published on 07/07/22 at 14:30
©  D.R.
Hyundai will not renew partnerships with Chelsea FC, Hertha BSC and AS Roma for 2022-23 - ©  D.R.

Hyundai, a South Korean car manufacturer and one of the most prominent shirt sponsors in the European Top 5 in 2021-22, has not renewed a majority of its partnerships for the 2022-23 season.

The South Korean group has been replaced by Amber Group (WhaleFin, crypto) as the sleeve sponsor of Chelsea FC (Premier League), while Hertha BSC (Bundesliga) has announced that it would not be renewing its sleeve sponsorship agreement with Hyundai on 06/07/2022. The group will no longer be a sponsor of AS Roma (Serie A TIM, back shirt sponsor) as of 07/07/2022.

Sleeve sponsor of Club Atlético de Madrid (LaLiga Santander) until 2021-22, the car manufacturer has not yet communicated on the status of this partnership for 2022-23. All these agreements were valued at €22m in 2021-22.

European Top 5: Hyundai was a shirt sponsor of four clubs in 2021-22

©  D.R.
Hyundai will not renew partnerships with Chelsea FC, Hertha BSC and AS Roma for 2022-23 - ©  D.R.

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