United Kingdom: EE (telecoms) launches "Not Her Problem" an awareness campaign against online hate

EE has activated its partnerships with the UK football federations (England, Scotland, Northern Ireland and Wales) and has launched "Not Her Problem," an awareness campaign to tackle online hate and abuse ahead of the Women's Euro 2022, announced the British telecommunications operator on 04/07/2022.

EE is reinforcing its "Hope United FC" campaign with a new group of brand ambassadors who are committed to tackling gender-based hate online. On its dedicated platform, the telecoms operator features videos of Hope United FC team members raising awareness against abusive behaviour on social media. This is the second edition of the campaign after the one launched in 2021 before Euro 2020.

The campaign aims to "highlight the positive impact men can have by becoming allies to women during the Euros this summer, encouraging them to own and challenge the problem of sexist abuse when they see it online and elsewhere," said EE.

• "52% of the UK public don’t feel the internet is a safe space for women, and 60% of the UK believe that not enough is being done to tackle online and offline misogyny…