Liga BBVA: EA Sports extends its partnership with Valencia CF to promote the FIFA 15 game

The video game maker EA Sports extended its partnership with Valencia CF (Liga BBVA) to promote the FIFA 15 game, the club announced on 25/09/2014. The new contract will expire at the end of the 2016-17 season.

EA Sports has set up a game-play area in a box at the Mestalla stadium (capacity 55,000), and will invite fans to participate through contests on social networks. The game maker also has a presence in the media communications of the club.

The FIFA game franchise

• 300 million players have an online gaming account with FIFA across all editions.
• The Electronic Arts group launched EA Access, a service that provides access, via the Internet, to Electronic Arts video games on the Xbox One console for a monthly fee of €3.99 or an annual subscription of €24.99 on 29/ 07/2014.
• Downloaded sales represent 12-15% of the total sales of Electronic Arts in 2014.

The EA Sports soccer licenses

• EA Sports has licenses from FIFA (Federation Internationale de Football Association), and most major football…