Bundesliga: Black Forest tourist office gets the stadium naming rights in Freiburg until 2019

Schwarzwald Tourismus GmbH (the Black Forest Tourist Office) has officially acquired the stadium naming rights to the stadium of SC Freiburg (Bundesliga) until the end of the 2018-19 season, announced the tourism company on 25/09/2014.

The 24,000-seater stadium will be called Schwarzwald Stadion. The tourist office of the Black Forest will pay an annual sum of €150,000, plus €100,000 from the tourist office of the City of Freiburg. Five co-sponsors, who will benefit from various visibility packages, will each also provide between €50,000 and €55,000 per year. In total, the club will receive between €500,000 and €525,000 per year for stadium naming rights.

Previously called Stadion an der Schwarzwaldstraße (stadium on the Black Forest road) since the summer of 2014, it was called Mage Solar Stadion, named after the manufacturer of solar panels, for the 2013-14 season. Mage Solar paid €800,000 to the club.

SC Freiburg has recruited Schwarzwald Tourismus GmbH specifically for branding purposes (continuation of the word "Schwarzwald" in the stadium's name). This choice is also explained…