FC Inter Milan: DigitalBits (crypto) succeeds Socios.com (fan tokens) as main shirt sponsor

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFTs, etc.), has extended its partnership with FC Inter Milan (Serie A TIM) and become a main shirt sponsor via its blockchain brand DigitalBits from 2022-23, announced the club on the occasion of the presentation of its home shirt (Nike), on 12/07/2022.

DigitalBits initially became the Milanese club's sleeve sponsor as part of a "multi-year" partnership valued at €85m on 02/09/2021. The brand succeeds another blockchain player, Socios.com (owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment), which featured the club's fan token ($INTER) on the front of shirts in 2021-22.

Zytara Labas, again via DigitalBits, is also the main shirt sponsor of AS Roma (Serie A TIM) from 2021-22 until 2023-24, for a total of €36m paid over three seasons (2021-2024), i.e. €12m per year.

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