FC Inter Milan: launch of a new digital ecosystem (website, app and online store)

FC Inter Milan (Serie A TIM) has presented a new digital ecosystem that includes the complete overhaul (graphics and functionality) of its website and official mobile and tablet app in addition to a new online store, all brought together in an "integrated platform which allows fans to feel a more intimate connection to their club," announced the Nerazzurri on 11/07/2022.

"The increase in touchpoints and interactivity in the Digital Ecosystem will provide for a better profiling of Nerazzurri fans, allowing the club to offer them experiences which cater to their specific needs and tastes. It is also good news in terms of business opportunities for e-commerce, ticketing and partners. Dedicated content slots will be available which are capable of reaching thousands of fans on a daily basis as well as customised sub-sites where businesses can create personalised immersive experiences," said Inter about the project developed in partnership with consultancy firm PwC Italia (for the online store) and digital marketing agency DEPT (website and app).

"The evolution of the club's digital…