LaLiga Santander: BMW succeeds Audi as Real Madrid's mobililty partner from 2022-23

BMW España, the German car manufacturer's Spanish subsidiary, has become a global sponsor (second level) of Real Madrid CF (LaLiga Santander) from 2022-23, announced the Madrid club on 13/07/2022.

"The Real Madrid men's and women's football and basketball first teams, together with their coaching staff, will be provided with 100% electric vehicles from BMW as a means of mobility," said the 2021-22 Spanish champions and Champions League winners.

"Both organisations will establish a collaboration centre for sustainability where, through regular working sessions together with other collaborators at the club, good practices will be shared with the aim of reaching a common learning process. This forum will also act as a source of inspiration for ideas aimed at promoting innovative projects that will make a positive impact on the environment and society at large," explained the club, which generated €278.4m in sponsorship revenue in 2020-21.

BMW succeeds fellow German manufacturer, Audi, global partner of Real Madrid over the 2003-2021 cycle. BMW has also been a sponsor of AC Milan…