Warner Bros. Discovery Sports: record audiences across all media for the first half of 2022

Media and entertainment conglomerate Warner Bros. Discovery Sports has announced a "record, double-digit audience and engagement growth on all its channels and platforms" for the first half of 2022 on international markets (Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Romania, Spain, Sweden and the United Kingdom), on 07/07/2022.

"In marked contrast to recent industry trends and expectations, WBDS is witnessing increases on both its linear television channels and digital platforms," said the American group.

Some key figures from the WBDS audience results for the first half of 2022:
• linear television audiences have increased 10% compared to the first half of 2021;
• television audiences on Eurosport channels and sport on free-to-air are up in all major markets including France (+23%), Italy (+19%), Poland (+18%), Spain (+46%) and the U.K. (+12%);
• unique streaming viewers have increased almost a quarter (+24% vs 2021);
• 30% rise in unique monthly visitors on Eurosport.com and its local websites across Europe.

Warner Bros. Discovery Sports: audience growth on linear…