Brazil: Elo (bank card) becomes a partner of the Brazilian Cup for 2015-2017

The Elo card, issued by Brazilian banks Banco do Brasil, Bradesco and Caixa, has become a partner of the Brazilian Cup for the 2015, 2016 and 2017 editions, announced the CBF (Brazilian Football Federation) on 29/09/2014.

The payment solution item, created in 2011, will replace Visa as the official credit card of the competition, which takes place annually from March to November. The contract is valued at €2.27m per year. The agreement was negotiated by the Traffic e Klefer agency. Elo will be visible on the advertising boards during matches of the Brazilian Cup, and we also implement card activation activities and a television campaign.

• The Sadia food brand, specialising in fresh and frozen meat products, is the title sponsor of the Cup of Brazil until 2015.
  • the competition is officially called the "Sadia Copa Do Brasil."
• Flamengo won the trophy in 2013.

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Partners of the Cup of Brazil in 2014

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