Belgium: lingerie boutique sponsors Anderlecht for one match via BNP Paribas Fortis contest

"Ohlala!", a lingerie boutique located in Lendelede (West Flanders, Belgium), became the shirt sponsor of RSC Anderlecht (Belgium) for their match against Cercle Brugge (3-2) on 20/09/2014. Ohlala! won the "Boustez your Business" (Boost your Business) competition launched by the main shirt sponsor of the club, BNP Paribas Fortis.

More than 1,000 companies participated in the competition, which aimed to promote entrepreneurship and sports sponsorship. Customers were invited to vote for the company of their choice on the "Boustez your Business" online platform. The contest received more than 46,000 votes and 45,000 shares on social networks. Ohlala! also received 60 tickets to the game and an advertising package worth €10,000. In each of the seven regional areas of BNP Paribas Fortis, a company also won €10,000 to fund a local advertising campaign.

BNP Paribas-Fortis: shirt sponsor of RCS Anderlecht until 2016-17

• BNP Paribas-Fortis has extended its contract as the shirt sponsor for RSC Anderlecht until 2016-17 on 14/03/2014.
• The Belgian subsidiary of BNP Paribas has been a sponsor…