FC Schalke 04: MeinAuto.de (vehicle e-commerce), main shirt sponsor for 2022-2025

MeinAuto.de, a German online car sales platform, has become the main shirt sponsor of FC Schalke 04 for three seasons (2022-2025), announced the club, which has been promoted to the Bundesliga for the 2022-23 season, on 13/07/2022. This is the first sports sponsorship deal for the German company.

The value of the agreement is €5m in 2022-23 and €7m per season from 2023-2025. In addition to appearing on the front of the club's shirts, "the Cologne-based company will also receive extensive advertising rights, including TV-relevant presence on matchday, a cross-media presence on the club's digital channels as well as joint projects in the esports sector," explained Schalke.

"FC Schalke 04 would like to explicitly thank its previous main partner Vivawest," said the club. "We can look back on a short but highly intensive phase. Vivawest stood by FC Schalke 04 during a difficult period and accompanied the club throughout a groundbreaking change of course," added Bernd Schröder, CEO of FC Schalke 04. Vivawest (real estate, GER) became the main shirt sponsor of the club, which, at the time…