Rugby/Women's World Cup: The Space Between put in charge of media campaign "to drive ticket sales"

The Space Between has been appointed by World Rugby and New Zealand Rugby as the agency "to create and deliver an earned media campaign to reach new audiences and drive ticket sales" for the Women's Rugby World Cup 2021, which will finally be played from 08/10 to 12/11/2022 (postponed due to the pandemic), in New Zealand, announced the international rugby body on 13/07/2022.

The campaign, entitled "Join the family reunion", was launched at the beginning of July 2022, while the ticketing for the world tournament opened on 30/06/2022. As part of its collaboration with New Zealand Rugby, The Space Between will deploy a team on site to implement its communications package within the local market.

"The Space Between's unrivalled knowledge and expertise in women’s sport coupled with their creative spark made them the obvious choice. We have an ambition to make this the biggest and best Women's World Cup in history and their campaign will help us deliver on this," said Joe Pecchia, head of marketing at World Rugby.