France: sponsorship revenue from football clubs up 129% between 2012 and 2022 (Nielsen)

French professional football clubs in Ligue 1 Uber Eats and Ligue 2 BKT, will post cumulative sponsorship revenues of €510m in 2022, an increase of 129% in ten years (€222m in 2012), according to a study on the evolution of sports sponsorship over the past 10 years in France, published by the British consultancy Nielsen Sports on 08/07/2022.

This growth is clearly supported by Paris Saint-Germain, without whom these revenues would only amount to €223m in 2022 (+13% versus 2012, €197m).

Rugby clubs (Top 14/Pro D2) have experienced a 55% increase in commercial revenues (from €136m to €211m), and those of basketball clubs (Betclic Elite/Pro B) have increased by 34% (from €44m to €59m). In addition, the value of the ten most lucrative sponsorship contracts (excluding equipment suppliers) in France has increased by 79% in ten years to reach €215m in 2022 (compared to €120m in 2012).

"This trend can be explained in particular by the increase in sponsorship entry fees for Paris Saint-Germain (Accor, Goat, Gorillas), the signatures of the first premium partners of Paris 2024 (Groupe BPCE…