Women's Euro 2022: Uber Eats launches "Remember their names" a campaign highlighting the French team

Uber Eats has activated its partnership with the French Football Federation and launched its "Remember their names" campaign for the Women's Euro 2022 (held in England from 06 to 31/07/2022), announced the meal delivery service on 18/07/2022. This communication campaign was created by the agency Matriochka Influences.

"On the occasion of the European football championship and the beginning of its partnership with the FFF announced in May 2022, Uber Eats wishes to honour the French national team. It is now paying tribute to the team based on a simple observation: only 24% of French people know the names of the players in the French women's football team (according to a YouGov study in July 2022), while 77% of French people know the name of at least one player in the men's French team. Let's change that," said Uber Eats.

To celebrate the athletes of the French women's team and to promote women's football in France, Uber Eats is setting up various activities by adopting "a position of equality between the two first teams" (see the strategy below).

• Uber Eats became a major partner of…