Ligue 1: Yezz (smartphone maker) becomes back of the shirt sponsor of Bordeaux for 2014-15

Yezz, the American manufacturer of smartphones and tablets, became the back of the shirt sponsor of Girondins de Bordeaux (Ligue 1) for the 2014-15 season, the club announced on 01/10/2014. The contract was negotiated by the Infront Sports & Media agency.

Yezz replaces the insurer Groupama on the back of the Bordeaux shirt in 2013-14. The American brand is present at over 70 distributors in the Aquitaine region. Yezz also receives visibility on the stadium advertising boards, and will be present on the media communications of the club. "Yezz confirms, through this partnership, the willingness to rapidly develop its reputation and become a major and recognised player in the sector of mobile telephones," said Robert Schiano, CEO of Yezz Europe.

• Girondins de Bordeaux has a budget of €55m in 2014-15.
• Yezz is distributed in France by Avenir Telecom.
• Avenir Telecom distributes mobile phones and accessories (Energizer, Beewi, Oxo) directly through its network of owned stores, the Internity online platform and independent retailers.
• Yezz offers smartphones with Android and Windows…