DAZN Italy: audience figures to be measured by the Italian institute Auditel from the 2022-23 season

The OTT platform DAZN will use the audience measurement institute Auditel to measure its audiences from the 2022-23 season onwards, announced AGCOM, the regulatory and competition authority for the communication industries in Italy, in a statement published on 20/07/2022.

The audience figures communicated by DAZN for the 2021-22 season were provided by the American institute Nielsen, but AGCOM had decided on 31/01/2022 that those of Auditel would be used as a reference for the distribution of TV rights between Serie A TIM clubs for the 2021-22 season (see box below).

"The Authority, at the board meeting of 19/07/2022, has favourably noted the initiatives taken by DAZN, in particular, that of using Auditel for the tracking of audiences through the adoption of the total audience system. The Authority reserves the right to closely monitor future developments with a view to publishing total audience data from the start of the 2022-23 sports season. The objective is to put on the market a certificate that respects the principles of transparency, non-discrimination and comparability of…