Serie A: Deutsche Bank extends its partnership with Inter Milan for 2014-15

Deutsche Bank has extended its contract as a top sponsor of Inter Milan (Serie A TIM) for the 2014-15 season, the bank announced on 30/09/2014. The partnership began in 2013-14.

The contract includes visibility on the advertising boards at fixtures of Inter Milan at the Giuseppe Meazza Stadium in Milan (capacity 80,000), as well as hospitality packages and the possibility to activate a VIP area. The agreement will allow fans of Inter to enjoy benefits on financial services and products of Deutsche Bank. The company will also offer exclusive products, such as credit cards in the colors of Inter, and launch a marketing campaign using the image of the club and its players.

• Italy, with €877.5m in revenue in 2013, is the largest market abroad for the German group, which recorded €31.9bn globally for the year.
• The bank has been present in Milan since 1977.
• The Briton Dan Chard became the director of partnerships at Inter Milan on 29/07/2014.

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