Cycling: Ville de Paris to become the main partner of the French team B&B Hotels-KTM

The Ville de Paris (City of Paris) will become the main partner of the B&B Hotels - KTM cycling team (UCI Pro Team) founded by Jérôme Pineau in 2018 (under the name Vital Concept), on the occasion of the arrival of the 2022 Tour de France on 25/07/2022.

Pending the arrival of a major private sponsor, the team will take the name "Paris Cycling Club". This project would include a men's professional team, a women's team and an academy.

Guillaume de la Hosseraye, founder of Kilomètre 0 (distribution and management of bicycle fleets), Régis Lefebvre (CEO of Me&Me) and Didier Quillot, former CEO of the LFP, are behind this project. Thomas Le Drian (CEO of Glaz Capital) is also part of this project.

"With the Ville de Paris, we have a marketing agreement and the use of the Paris brand. We have not asked for any funding, and no public money will be spent by the Ville de Paris," said Didier Quillot.

"We went to the Mayor of Paris in December 2021 to propose the world's first 'city branding' operation, a concept aimed at promoting a city through professional cycling. We had this idea because…