Liga BBVA: Gillette becomes a regional partner of FC Barcelona in Latin America until 2016-17

The American hygiene brand Gillette, owned by the Procter & Gamble group, became the regional partner of FC Barcelona (Liga BBVA) in Latin America until the end of 2016-17 season, the club announced on 02/10/2014.

Gillette will market its communication campaign in Latin America through its ambassador, Lionel Messi, the four-time Ballon d'Or winner of Barça. The brand will also launch a range of co-branded razors with the club. Gillette is the 15^th regional sponsor of the Catalan club.

FC Barcelona: €530m turnover in 2013-14

• FC Barcelona recorded a record turnover of €530m for the 2013-14 season, up 8% from 2012-13 (€490m).
• The sponsorships of the Catalan club were €41m, the second best mark after 2011-12 (€49m).

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Gillette

• Sector: hygiene products
• Founded: 1895 (owned by Procter & Gamble since 2005)
• Group Headquarters: Cincinnati (United States)
• Size of group: 120,000 employees (2012)
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