Serie A TIM: EA Sports succeeds Konami as official gaming partner of Juventus FC from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has become an official partner (third level) of Juventus FC (Serie A TIM) as part of an "exclusive multi-year collaboration," announced the club on 25/07/2022. The agreement begins with the release of FIFA 23, the annual iteration of EA's football video game, scheduled for 27/09/2022.

"The Allianz Stadium (Turin, ITA), the Juventus logo, the most representative players in club history and obviously those of today's squad will once again be the stars of one of the most famous virtual football games in the world. The partnership with EA Sports goes beyond gaming and football. Numerous initiatives will be held for a 360-degree experience of the Juve world - a world of street art, culture, music and Urban lifestyle," explained the club.

This partnership marks the return of the Turin club to the FIFA game. Juventus had in fact become the first Italian club to sign up with EA Sports (for three seasons, 2016-2019) on 01/07/2016. Japanese publisher Konami then succeeded EA as the Italian club's exclusive…