Tour de France 2022: 51 partners, €2.28m in funding for an event followed by 73% of French people

The Tour de France 2022 organised by Amaury Sport Organisation and won by Danish rider Jonas Vingegaard (Jumbo-Visma, NED) was broadcast in France, in its entirety, by the France Télévisions channels and the Eurosport pay-TV channels from 01 to 24/07/2021.

41.5 million French people, "i.e. 73% of the population", watched the Tour de France over three weeks on France Télévisions' channels, compared with a record 42.4 million in 2021 (-2.1%). "On average, a French person watched 5 hours 41 minutes of the Tour, i.e. 17 minutes more than in 2021, a record since 2011. The queen stage Briançon - Alpe d'Huez on Thursday 14/07/2022 (public holiday due to Bastille Day) drew an average of 6.4 million viewers (50.1% audience share), a record since 2003 for a stage of the Tour, with a peak of 8.4 million viewers," said France Télévisions.

For its part, Eurosport posted "a record of four million cumulative viewers" who watched the Tour de France 2022, according to the group on 25/07/2022.

In terms of sponsorship, ASO has increased its portfolio of partners. While the Tour de France 2022 still had…